Twitter: power users and lean-back users

quoting Jeff Pestor from http://nmsk.co/dMiCSE

"
1) Power Users. This group uses it as a business tool of some sort (customer acquisition/competitive intelligence/etc) and/or as an interaction platform. These users overwhelmingly use 3rd party clients because those clients are the only way you can process Twitter efficiently. Twitter.com for this group is a complete non-starter.

2) Lean-Back Users: This group tends to follow high-profile celebrities, personal interests, and/or industry leaders. They consume and surf Twitter very similarly to what they do with Television or the Web in general. This is the group for which the development of a "channel" solution would be very smart: http://www.uniquevisitor.net/if-twitter-were-tv-in-search-of-a-better-twit

IMO the smartest thing Twitter could do is to recognize these two basic user groups and figure out how to best monetize each. Ironically, what they'll realize is that the "consistent experience" they claim to be protecting is actually the thing that will handcuff product development and ultimately constrain it's ability to monetize.
"

Advertisements

One thought on “Twitter: power users and lean-back users

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: